Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$hooks is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$config is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$log is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$uri is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$router is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$output is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$security is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$input is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$lang is deprecated
Filename: core/Controller.php
Line Number: 82
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 294
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 168
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 237
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 317
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 358
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$template is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$upload is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$email is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 187
Function: __construct
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$common_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 188
Function: model
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$sm is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 189
Function: model
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Site::$property_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 190
Function: model
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
Function: coworking_space
File: /home/dh_6vyg47/findmycoworking.com/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 663
Function: view
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 470
Function: blogs_details
File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
Line: 204
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File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
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File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
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File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
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File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
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File: /home/dh_6vyg47/findmycoworking.com/application/controllers/Site.php
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Function: require_once
#3488, 14th Main Rd, HAL 2nd Stage, Indiranagar, Bengaluru, Karnataka 560008
In a world dominated by the internet, maintaining an online presence is of prime importance, especially if you’re a startup. Even before the pandemic hit us, consumers were turning online to look for services and discover new products.
Online media has the longest shelf-life, so before purchasing your product/services, a customer will look you up on the internet. This means that they want to be well-informed about your business’ offerings and functioning. By developing a strong online approach, startups can thus target and improve sales and business development.
If you want consumers to be able to find your products and services, building an online presence for your startup has become more important than ever. But how? Let’s dive into some of the primary ways you can achieve this.
Make a website.
Even if it is stating the obvious, it goes without saying that you need a website if you want to be found online. In addition to social media, your website will likely be one of the first places customers look to learn more about your business.
You can showcase your brand on your website by using specific colours, fonts, body copy, videos, and images. By manipulating these factors, you can appeal to your buyer persona’s pain points and offer a solution to their issue. Ensure that your CTAs are displayed clearly, and that navigation through the different pages on your website is seamless.
Master SEO.
Learning search engine optimization (SEO) is one of the best strategies to help increase your online presence because algorithms are constantly changing. On-site SEO and off-site SEO are the two subcategories of SEO and obviously, content is king in on-site SEO. You should conduct keyword research, use both internal and external links, and produce educational content that corresponds with the search terms used by your target audience.
You’ll focus on the more technical aspects of things with off-site SEO. For instance, you should ensure that your site is properly configured, has a straightforward URL structure, and loads quickly. In addition, off-site SEO involves establishing credibility through backlinks.
Another point to keep in mind is to avoid taking shortcuts that seem successful in the short term, but will backfire in the long run.
One such method is using black hat SEO techniques to rank a website that disobeys search engine policies. They not only have a negative effect on your visibility and search rankings, but they also create a bad user experience.
Use Social Media to Your Advantage.
Nowadays, social media has become a crucial tool for connecting with your target audience on the platform of their choice.
Social media presence builds trust with both current and potential customers. In today’s world, it’s even possible that a potential customer loses faith in your company when they discover that it isn’t active on social media and begins to question the legitimacy of the company.
As crucial as it is to establish a presence on all the channels available online, test them out and see which platform is best suited for the product or service that your business is offering. For example, an up and coming streetwear brand may want to focus its energies on putting content out on Instagram, whereas a SAAS-based company will do the same on LinkedIn.
In addition to this, you should be active on your preferred platforms, apart from just using it to build your company’s online presence. You can participate in discussions if you find a forum where everyone is talking about your industry.
Produce content.
Even though it is hard to do so, with setbacks such as generating ideas, adhering to content pipeline timelines, and the general aversion towards having to appear on camera, it is important to remember that your chances of appearing online increase as you produce more content. Being visible in search results, on social media, and on websites like YouTube is the essence of having an online presence.
Decide where you want to appear online before you start creating content. Do you wish to have an online presence on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, and/or Amazon?
Research your target audience and make a list of the websites where they are frequently active. However, the process doesn’t end there; you also need to begin thinking of content that would work best for those platforms, and then, only after that, should you distribute it. When it comes to the distribution, incentivise this process for yourself and others. For instance, treat your coworkers to lunch upon the successful completion of a video post publishing deadline.
If all of this seems daunting, and you are an up-and-coming startup looking for guidance, mentorship, and perhaps a space to work out of, come and check Beginest out! Located in Indiranagar and Residency Road, Bangalore, Beginest offers dedicated office space, including private cabins and offices for your startup’s teams. We also offer the opportunity to be a part of our thriving community of entrepreneurs and startups. Take the first step and connect with our mentors today!
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